Commercial Verification

  • Every day, MIS reviews network commercial rundowns for that evening’s primetime programming and reconciles them with traffic provided by our clients.  We immediately report any discrepancies or product conflicts so that corrections can be made before airing.

  • MIS works with all broadcast networks on a daily basis.

  • Network rundowns are compared to commercial schedules supplied by traffic agencies.

  • MIS verifies that the correct commercial is scheduled and appears in the correct position.

  • Product protection is verified and brand conflicts are reported immediately.
  • Pre-air commercial verification can reduce future “make-goods.”